The electrical performance and the productivity of PV module depend on two main parameters, i.e. the radiation intensity and the cell operating temperature. The module electrical efficiency and productivity are significantly reduced as its temperature increases. Accordingly, cooling of PV modules is one of the most effective techniques to obtain higher efficiency and productivity as well as to reduce the degradation modes of PV modules due to high temperatures. This research work presents an experimental study carried out to investigate the effect of PV module cooling on the performance of PV module under Irbid city (Jordan) climate conditions. It was found that the electrical efficiency and the productivity of the PV modules were approximately enhanced by 14%. Therefore, water cooling of the PV modules is essential to enhance their performance.